Yahoo has appointed former Google executive Marissa Mayer, as President and Chief Executive Officer and Member of the Board of Directors effective July 17, 2012.
Mayer was responsible for Local, Maps, and Location Services for Google, the company's suite of local and geographical products including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile.
The appointment of Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world's largest consumer internet brands, whose leading properties include Yahoo! Finance, Yahoo Sports, Yahoo Mobile, Yahoo Mail, and Yahoo Search.
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